For a week every spring, New York celebrates Scotland. Its people, culture , food, drink and economy. Once known as Tartan Week, now Scotland Week, the seven day series of events culminates with the Tartan Parade through New York.
Scotland Week offers Scotland, its cities, its organisations and companies a platform to present themselves to the lucrative US market.
In recognition of this, internationalinsight.co.uk will publish an online magazine, Insight Scotland, that will be extensively promoted via a campaign of rotating adverts on WSJ.com*, the online edition of the Wall Street Journal, between April 8th and 10th. The promotional campaign will total 375,000 page impressions that are frequency capped.
Within this magazine, Insight Scotland will take a macro view of Scotland’s economy. We’ll hear about the sectors in which it excels food and drink, tech, fin tech et al. Insight Scotland will also learn about Scotland’s seven cities and why they’re engines for economic growth and discover why Scotland is such a magnet for north American tourists.
There are a number of opportunities for organisations to participate in this unique initiative. These are:
There will be five partners drawn from the following sectors;
- Fin-tech and tech
- Food and drink
Each partner will receive; their logo on the adverts that appear on wsj.com between 8th and 10th April.
In addition to this, Insight Scotland will work with each partner and will have the opportunity to inform the editorial for the sector report learning about their sector. As well as this, each partner will receive a 1050 word feature, written to their brief, that will be published in Insight Scotland.
The cost of becoming a partner is $2,000.
Each associate partner, will receive a 1050 word feature, written to an agreed brief and published in Insight Scotland.
The cost of becoming an associate partner is $1,500.
There is also an opportunity to advertise within Insight Scotland.
Full page advert $1,000
Half page advert $525
Video advert $300
Insight Scotland welcomes information from Scottish organisations working in the US.
In addition to the campaign on WSJ.com, Insight Scotland will also be promoted via an extensive social media campaign on Facebook and Twitter which will exclusively target users in New York City who have expressed an interest in both business and Scotland.
This is a unique opportunity for Scottish organisations to maximise the opportunities afforded by NYC’s Scotland Week.
If this is of interest then please call us on 0800 027 0403 or email firstname.lastname@example.org.
WSJ.com*, The Insight Scotland campaign on WSJ.com will only be accessible to readers in the New York region.