Scotland has worldwide recognition as a brand. It’s a brand with heritage and quality that can be used to leverage your organisation or product and attract investment. To promote Scottish organisations, products, destinations and investment opportunities Insight is launching a digital campaign The best of Scotland in China, the USA and London.
Benefits of participating:
- Places your organisation in a national context
- Your message is stronger in context
- Cheaper than advertising on your own
- Content designed for how people consume information online (videos, infographics, short powerful articles)
- Flexibility in terms of timing, content and location targeting
- Performance can be tracked
Reach of the campaign:
The best of Scotland will be advertised on three websites:
- China Daily – advert run for a full day – 52 million page viewers daily
- Wall Street Journal (New York City edition) – 100,000 ad impressions
- City A.M. (London) – 100,000 ad impressions
Schedule of the campaign:
|July 4||July 6||July 11|
|September 19||September 28||October 5|
|December 7||December 14||January 9|
A contribution of £950 is required to participate in each edition of The best of Scotland.
To discuss this opportunity in more detail, email us now.